Eyebrow tinting is the process of applying semi-permanent dye to enhance, shape, and define your brows. “Tinting allows a professional to manipulate the brow area by darkening the fine hairs that surround the perimeter of the brow to increase the width,” says Sacks. “It also allows the specialist to darken the fine hairs in the inner core of the brow that are in less dense areas. This creates a longer brow line (brow tail) or fuller front and a more ideal shape.” the tint is made of semi-permanent vegetable dye or henna that is mixed to match your existing shade. This can be done at salons or with at-home kits. “It gives the appearance of thicker, more youthful-looking brows,” adds Tummala. “We’re not making brows darker, we’re just matching your natural color.”

An average session, which Saks says can cost anywhere from $35-$40, takes only about 15 minutes. First, you'll consult with a specialist to discuss how full and natural you want your brows to look. Then the specialist will prep the area, cleaning the brows and applying a thin layer of petroleum jelly around them to prevent any accidental skin staining. The dye is then mixed and carefully applied, first in the direction of how your brow hairs grow and then a second layer is applied in the opposite direction. The dye is left on for a few minutes to attain optimal color, then any excess is removed with a damp paper towel.